The Content Model: How To Maximize One Valuable Video

One single two-hour session recorded.
Segmented into 22 videos.
217,193 views across 3 platforms.
and a whole lot more benefits (including sales) from executing on this content strategy.

We applied GaryVee’s content model strategy for one of our clients.
You can check that out here.

THE STRATEGY

But in short, he essentially provides tactics on how to maximize your time to create meaningful and valuable content for your end audience with this model.

You start with a long-form content, which in our case was a two-hour masterclass session for one of our clients.

Then, you segment this video into short pieces that are more digestible on fast-paced platforms like Facebook and Instagram.

Segmenting these requires a good understanding of how people behave and interact on this platform.

The final step is to distribute it across the most relevant platforms for the business.

OUR EXECUTION

We chose Facebook, Instagram, and Youtube.

All 22 videos were posted across one month period.

Beyond just likes and views, we were able to get significant business results from this single strategy.

Based on the engagement from our organic posts, we picked out the best performing videos to be used as ads on Facebook to get in front of more people in selected areas.

Those ads have generated conversations with many prospective members looking for more information on how to sign up for the client’s programs.

*Yes, I am keeping it general to respect and protect our client’s business.*

THE RESULT

OK, so far we have…

  1. Lots of content to post
  2. Lots of views from these content
  3. Ad assets to be used for current paid marketing campaigns
  4. Feedback from conversations with prospective customers to help optimize our strategy

There’s a lot more this strategy has provided, which is still kind of crazy for us to see.

The client is being invited to exclusive events and groups that can expand their network and partnerships to new international markets, which was not well established in some areas.

As business owners, you’re probably wondering, “OK, but what about sales?”.

Yes, the client is getting more sales without spending money on ads in areas where they previously had to spend a lot of money on promoting their events and programs.

The quality of the conversation with prospective customers is a lot smoother since they have more familiarity and respect for the brand. These are not referrals, but people who have never interacted with the client before.

This is deepening the relationship with current clients by opening up more conversations, giving them reasons to continue to be served by the client. Retaining is equally or even more important than new business.

This is what “practical” branding and marketing can do when executed properly.

So, let’s go down the list again…

  1. Lots of content to post across different platforms
  2. Lots of views from these content (brand awareness)
  3. Ad assets to be used for current paid marketing campaigns
  4. Feedback from conversations with prospective customers to help optimize our strategy
  5. Invitation to exclusive events and groups to expand their business in new international markets
  6. More sales organically (without spending money or doing sales calls)

FINAL WORD

Of course, there are tons of other variables involved, and it will play out differently for different businesses depending on their starting points.

But, the best part is that we are so early in this process of implementing this strategy for our client.

There are too many ways this can be expanded for both branding and sales.

I hope that you were able to take value from this by seeing a small-scale,
real example of how proper execution of content strategy,
one that’s solely focused on delivering value first to the end audience,
can have for a business.